A Call That Changed Her Entire Life

For the next two days, all the employees of the KING Group worked like horses just to finish Darren's demands.

On the morning of the third day, everyone's hard work paid off. With some good news to report, Darren's secretary came to the CEO's office with a lot of excitement. Darren only needed to see the look on her face to know that they had made it. Slowly, he asked, “Did we do it?“

“Here is the report on the sales figures for the past few days. Please take a look,“ the secretary cheerfully replied while handing over the documents in her hand. She was so happy that she couldn't stop herself from smiling too much.

Darren took the sales reports and took a minute to read everything. According to the report, their sales had only increased by one percent on the first day of reducing their prices. But when they had put up testing booths that showed how much sodium was in their products, their sales had gone up like fireworks. The highest volume of sales was on the third day. It was as high as a hundred million products sold. This figure broke the all-time sale record of the KING Group by a considerable margin.

Darren was so overjoyed that he couldn't help but stand up and pat the secretary on the back. “This is great! Thank you. You can go now.“

Before the secretary left, she informed Darren that more than a dozen major media companies wanted to interview him. There were also journalists outside who were all asking for a statement from him.

Her words gave Darren a smile that spanned from ear to ear. Everything was going according to his plan.

Since Darren was in good spirits, he held a small press conference for the journalists right then and there. The first question came from a female reporter. “The KING Group suffered such a devastating loss a week ago, but managed to come back in a blink of an eye. Can your company handle any more setbacks? If yes, how do you plan on dealing with them?“

With a smile, Darren proudly answered, “I'll have to thank our earnest workers for getting us back on track so quickly. For your second question, I won't let their efforts be in vain, so I'll make sure that we won't get involved in any kind of trouble ever again. I am confident that the KING Group will only have good days to come.“

A few more reporters asked their own questions, but it was almost the same as the first one. When the conference ended, everyone had no doubt that the KING Group was going to be on headlines the following day.

didn't allow any opportunities of succeeding pass by. He intentionally informed the

work that almost everyone

saw the commotion and decided to join the discounted snack craze. Since it was only for a limited amount of time, the offer ignited a desire in everyone to buy the products as soon

how much money the group was making and it made her admire Darren's brilliance. However, Darren himself was still dissatisfied with his recent success. He couldn't sit still when he knew that

had to

in the business world was heavily tied to a company's brand recognition, brand awareness, and good reputation. With that in mind, Darren checked up on the KING Group's public relations. What he found out left him in shock. Their PR was so bad that he snapped. He went over there to give them a much

his nose. The PR department's work was decent, but it was not up to par with the KING Group's standards. They might have become too complacent since their snacks were almost on every store shelf in

an irritated expression on his face, Darren scolded his subordinates. “What are you doing? Don't you know how much more work you could've done? Does anybody here know some celebrity idols? Do you know how much sales those people can bring? Whatever they deem good, fans will buy them crazily. Does anyone here know that one mobile phone company was mocked for being too expensive yet having ugly designs? No one wanted their phones. But when they went hard on their promotion, they suddenly became everyone's favorite. Their success came from hiring superstars to endorse their products. Despite their rough start, they managed to

brand. He was so upset that he asked to see if they were even working or not. He was presented with a mock-up of an advertisement that was supposed to go up on the billboards. Unfortunately, it looked like it was made by a child during an art class. He

the answer was no, but nobody had

didn't want to waste his time anymore. With so much determination, he said, “Go and find me a celebrity who can

their desks and called as many celebrity agents as they could. Just a few hours later, Darren was flooded with options for their

their snacks had caused a

the public. For that reason, a lot of famous celebrities didn't want to work for them or were reluctant to endorse the KING Group. As for the remaining options, they asked for an unreasonable amount of compensation for their services. Moreover, the kind of endorser that Darren was hoping to hire didn't want

PR team feeling beaten to the ground, they looked towards Darren for any

for

as the other mainstream celebrities. But he had gone viral on the internet a few years ago for eating ten humongous bowls of soybean paste noodles. Naturally, his popularity died down since being an internet personality could only last for so long. But in the past few days, he had regained