Bogus Billionaire By Shining Riviera

Chapter 349

The design department didn’t have any objections, so Caroline held a meeting with the higher–ups of the other departments. None of them had any issues after seeing the drafts either.

“I think the most crucial issue here now is,” the new marketing director said, pained, “how to classify our products.

“I’ve gone through every season of Evans Group’s products. There are high–end products and low- end ones, even middle–end ones. It can be seen that we were trying to cover all the layers of the market, but the outcome wasn’t ideal.”

“I’ve thought about this issue.” Caroline spread out the documents in her hand.

“For the current Evans Group, it’s tough to get into the high–end market due to our lack of funds and capabilities. That’s why we’re choosing to go with the middle–end market.

“With this horoscope theme, we’re targeting the middle and low–end markets. The main thing is to

put our name out there.”

The advertising director said, “If we do that, advertising will be difficult. Famous celebrities wouldn’t want to be ambassadors for such a product, while lesser–known celebrities don’t have the popularity to help us gain a reputation.”

Caroline looked at the advertising director and said, “Take some time to think about who to pick as our ambassador. Forget about the famous celebrities. We can’t afford them.”

The advertising director was speechless.

“Are there any more questions?” Caroline looked at everyone else. They all kept silent.

no more issues.”

first move this company is making after its new start. I hope we can all work together to see this through.

saying this, Caroline picked up the documents

large strides.

of the

“Will this plan work?”

to make a name for ourselves if we don’t hire a famous

ambassador?”

will this company fail after just a

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and pessimistic about Caroline’s plan to target the middle

markets.

were only a few fashion companies in the middle and

thought that the company could still hire a famous celebrity so that they would stand a chance. But now Caroline had made it clear that they couldn’t

were completely hopeless at this

again. She didn’t even

to focus on her work. But once the

she couldn’t concentrate at

her eyes shut