Dear Sweetheart

Chapter 437

After Rayna sent Carl back to Curtis’ place, she devoted herself fully to work.

She had Ella vacate an office for the team Faymon Group had sent over before selecting two outstanding planners from Glory’s planning department to prepare for the promotion of the new perfume posthaste.

As there was a bet-on agreement with another company this time, she wasn’t idle but monitored the entire process.

After the team members from Faymon Group took a whiff of the new perfume, they immediately proposed hiring the most popular female celebrity at present to shoot a short commercial. With the celebrity’s popularity and her fans’ purchasing power, the perfume would undoubtedly fly off the shelves.

However, the planners from Glory disagreed, saying that the idea was no different from the existing promotional strategies in the market. On top of that, they even furtively hinted that those from Faymon Group merely had mediocre capabilities.

Naturally, those from Faymon Group wouldn’t take it lying down. They instantly retorted that Glory wouldn’t have had to borrow people from Faymon Group if they were all that capable.

Both parties had a row every time they had a meeting, the ruckus giving Rayna a pounding headache.

It was a critical juncture presently, so she couldn’t rebuke either party. All she could do was mediate the conflict. “Everyone’s opinions are great. Regretfully, Glory has a limited budget to hire an ambassador and shoot a commercial. The rate for the most popular female celebrity to shoot a one-minute commercial is at least ten million, and it’s also a bit bland to have a single theme to promote the perfume.”

“How about having a few more themes, then? But the duration of the commercial will have to be lengthened accordingly,” someone from Faymon Group suggested.

On the heels of that, someone from Glory countered, “Perfume commercials of luxury brands range from three to six minutes, but the celebrities they hire are A-list superstars. Although the commercials are lengthy, their fans have no complaints. We can’t afford to hire any A-list stars. If the commercial is lengthy, everyone will probably stop watching after seeing the length and obscure celebrity.”

Those from Faymon Group nodded in agreement before surmising, “Ms. Garland, you previously said that the budget for a commercial is limited. If we want a few themes, the cost will definitely double. I think it’s better to stick to a single theme.”

“A single theme is too boring. Besides, an obscure celebrity doesn’t have many fans and won’t be able to generate sales,” someone from Glory said.

“If you’re so smart, you give an idea instead!”

“No, no, you people from Faymon Group are far smarter, so you guys make the call.”

opinions rang out, one

arguing again just minutes

the huge stack of photos of prominent

hand with a sense of shyness and timidity in her eyes as though the person holding the camera was a man she admired, her

an idea popped into

ordered Ella, “Spray the new perfume onto three fragrance tester strips, one for a minute, the other for half a

promptly

the planners from Glory at the conference

are you

to wait quietly. “I’ll tell you about it in

and hurried in with three fragrance tester strips and a sample of the new perfume

perfume on the outermost fragrance tester strips before handing all three of them to Rayna. “They’re a minute, half a minute, and freshly sprayed,

so, she closed her eyes and pondered for about ten seconds. Everyone at the conference table observed

the same perfume yet of different durations, she opened her eyes and declared, “Let’s have three themes for this perfume, spanning

present. “Three themes? Won’t

your idea, Ms. Garland. We don’t quite understand

minutes enough

copywriter, and you’ll all know about it during the meeting next week,” Rayna concluded, very much confident in her plan. While

Striding out, she handed the photo earlier to the latter. “Contact this artist’s manager from Excellent Entertainment Company and ask whether she’s

cautioned, “This artist, Kelly,

hold a campus audition. Trust me, the person doing this three-minute

be told, Ella was

confident

resolution, the team from Faymon Group grew dissatisfied. They felt she might be an expert in attracting investment and doing business since she was the vice CEO,

of being sent to another company to

attention. Everyone speculated what company it could be, and the members

remembered that the company’s new vice CEO was Rayna, the entire channel