Dear Sweetheart

Chapter 437

After Rayna sent Carl back to Curtis’ place, she devoted herself fully to work.

She had Ella vacate an office for the team Faymon Group had sent over before selecting two outstanding planners from Glory’s planning department to prepare for the promotion of the new perfume posthaste.

As there was a bet-on agreement with another company this time, she wasn’t idle but monitored the entire process.

After the team members from Faymon Group took a whiff of the new perfume, they immediately proposed hiring the most popular female celebrity at present to shoot a short commercial. With the celebrity’s popularity and her fans’ purchasing power, the perfume would undoubtedly fly off the shelves.

However, the planners from Glory disagreed, saying that the idea was no different from the existing promotional strategies in the market. On top of that, they even furtively hinted that those from Faymon Group merely had mediocre capabilities.

Naturally, those from Faymon Group wouldn’t take it lying down. They instantly retorted that Glory wouldn’t have had to borrow people from Faymon Group if they were all that capable.

Both parties had a row every time they had a meeting, the ruckus giving Rayna a pounding headache.

It was a critical juncture presently, so she couldn’t rebuke either party. All she could do was mediate the conflict. “Everyone’s opinions are great. Regretfully, Glory has a limited budget to hire an ambassador and shoot a commercial. The rate for the most popular female celebrity to shoot a one-minute commercial is at least ten million, and it’s also a bit bland to have a single theme to promote the perfume.”

“How about having a few more themes, then? But the duration of the commercial will have to be lengthened accordingly,” someone from Faymon Group suggested.

On the heels of that, someone from Glory countered, “Perfume commercials of luxury brands range from three to six minutes, but the celebrities they hire are A-list superstars. Although the commercials are lengthy, their fans have no complaints. We can’t afford to hire any A-list stars. If the commercial is lengthy, everyone will probably stop watching after seeing the length and obscure celebrity.”

Those from Faymon Group nodded in agreement before surmising, “Ms. Garland, you previously said that the budget for a commercial is limited. If we want a few themes, the cost will definitely double. I think it’s better to stick to a single theme.”

“A single theme is too boring. Besides, an obscure celebrity doesn’t have many fans and won’t be able to generate sales,” someone from Glory said.

“If you’re so smart, you give an idea instead!”

“No, no, you people from Faymon Group are far smarter, so you guys make the call.”

opinions rang out,

arguing again just minutes

of photos of prominent female

blue dress holding a round fan in hand with a sense of shyness and timidity in her eyes as though the person holding the camera was a man she admired, her cloudy

an idea popped into her

perfume onto three fragrance tester strips, one for a minute, the

Ella promptly rushed

Glory at the conference table

you

quietly. “I’ll tell

later, Ella pushed open the door and hurried in with three fragrance tester strips and

before handing all three of them to Rayna. “They’re a minute, half a minute,

fragrance tester strips, Rayna brought them to her nose and took a sniff. Every time she did so, she closed her eyes and pondered for about ten seconds. Everyone at the conference table observed her actions with

she opened her eyes and declared, “Let’s have three themes for this perfume, spanning from the ancient and

“Three themes? Won’t that exceed the

your idea, Ms. Garland. We don’t quite

three minutes enough

all know about it during the meeting next week,” Rayna concluded,

the photo earlier to the latter. “Contact this artist’s manager from

her countenance, and she cautioned, “This artist, Kelly,

doesn’t agree, just choose some C or D-list celebrity or even hold a campus audition. Trust me, the person doing this three-minute commercial is

be told,

so confident in

dissatisfied. They felt she might be an expert in attracting investment and doing business since she was the vice CEO, but she couldn’t possibly be their match in copywriting and

of being sent to another company to help, complaining about how the

be, and the members of the team from Faymon Group that was sent to

it was Glory and remembered that the company’s new