Chapter 437

After Rayna sent Carl back to Curtis’ place, she devoted herself fully to work.

She had Ella vacate an office for the team Faymon Group had sent over before selecting two outstanding planners from Glory’s planning department to prepare for the promotion of the new perfume posthaste.

As there was a bet-on agreement with another company this time, she wasn’t idle but monitored the entire process.

After the team members from Faymon Group took a whiff of the new perfume, they immediately proposed hiring the most popular female celebrity at present to shoot a short commercial. With the celebrity’s popularity and her fans’ purchasing power, the perfume would undoubtedly fly off the shelves.

However, the planners from Glory disagreed, saying that the idea was no different from the existing promotional strategies in the market. On top of that, they even furtively hinted that those from Faymon Group merely had mediocre capabilities.

Naturally, those from Faymon Group wouldn’t take it lying down. They instantly retorted that Glory wouldn’t have had to borrow people from Faymon Group if they were all that capable.

Both parties had a row every time they had a meeting, the ruckus giving Rayna a pounding headache.

It was a critical juncture presently, so she couldn’t rebuke either party. All she could do was mediate the conflict. “Everyone’s opinions are great. Regretfully, Glory has a limited budget to hire an ambassador and shoot a commercial. The rate for the most popular female celebrity to shoot a one-minute commercial is at least ten million, and it’s also a bit bland to have a single theme to promote the perfume.”

“How about having a few more themes, then? But the duration of the commercial will have to be lengthened accordingly,” someone from Faymon Group suggested.

On the heels of that, someone from Glory countered, “Perfume commercials of luxury brands range from three to six minutes, but the celebrities they hire are A-list superstars. Although the commercials are lengthy, their fans have no complaints. We can’t afford to hire any A-list stars. If the commercial is lengthy, everyone will probably stop watching after seeing the length and obscure celebrity.”

Those from Faymon Group nodded in agreement before surmising, “Ms. Garland, you previously said that the budget for a commercial is limited. If we want a few themes, the cost will definitely double. I think it’s better to stick to a single theme.”

“A single theme is too boring. Besides, an obscure celebrity doesn’t have many fans and won’t be able to generate sales,” someone from Glory said.

“If you’re so smart, you give an idea instead!”

“No, no, you people from Faymon Group are far smarter, so you guys make the call.”

Dissenting opinions rang out, one after another.

again just minutes into the

stack of photos of

with a sense of

flash, an idea popped

one for a minute, the other for half a minute, and freshly for the final

promptly

planners from Glory at the conference table

are you doing,

response, Rayna gestured for them to wait quietly. “I’ll tell you about it in

door and hurried in with three fragrance tester strips

them to Rayna. “They’re a minute, half a minute, and

her nose and took a sniff. Every time she did so, she closed her eyes and pondered

tester strips of the same perfume yet of different durations, she opened her eyes and declared, “Let’s have

present. “Three themes? Won’t that

your idea, Ms. Garland. We don’t quite

enough

three themes. As for the plot, I’ll discuss it with Faymon Group’s copywriter, and you’ll all know about it during the meeting next week,” Rayna concluded, very much

artist’s

it. A frown marred her countenance, and she cautioned, “This artist, Kelly, has

celebrity or even hold a campus audition. Trust me, the person doing this

be told, Ella was

confident in her

dissatisfied. They felt she might be an expert in attracting investment and doing business

being sent to another company to help, complaining about

attracted much attention. Everyone speculated what company it could be, and the members of the team from Faymon

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