The CEO's Contractual Wife

Chapter 161

Olivia

Penelope’s smile tightened almost imperceptibly. “We go where the exciting opportunities are. And the Thompson brand is…” she paused, her eyes sliding to Alexander, “…ripe for revitalization.”

“That’s precisely what we demonstrated in our presentation,” I replied. “A revitalization that honors the Thompson legacy while appealing to a new generation of luxury travelers.”

“A lovely sentiment,” Penelope said dismissively. “But sentiment doesn’t drive revenue.”

“Actually, in the luxury market, sentiment is exactly what drives revenue,” I countered, keeping my tone professional despite my rising irritation. “Emotional connection to the brand is what justifies the premium pricing.”

Alexander shifted slightly beside me, his leg pressing against mine in what felt like silent approval.

“That’s one approach,” Penelope conceded with a wave of her manicured hand. “But our research indicates a more aggressive repositioning would yield faster results.”

“At what cost?” I asked. “Alienating your existing client base for a short–term boost?”

Andrew leaned forward, clearly interested in the exchange. “That’s my concern as well, Ms. Langford. The Thompson name has stood for a certain kind of luxury for generations.”

“And will continue to,” Penelope assured him. “But with a fresh, modern interpretation. Our partnership with Horizon Media gives us access to digital marketing capabilities that simply can’t be matched by a single agency, even one as… established as Carter Enterprises.”

I felt Alexander tense beside me, but his expression remained neutral. “Interesting perspective, Ms. Langford. Tell me, how would Horizon handle the creative execution? Would they assign a dedicated team, or would this be just another account in their portfolio?”

It was a strategic question, highlighting a potential weakness in their partnership. Horizon Media was known for its broad reach but had a reputation for standardized approaches rather than tailored strategies.

Penelope’s smile faltered slightly. “They would, of course, assign their top people.”

“Under whose direction?” Alexander pressed. “Creative decisions get complicated with two firms involved.”

oversee all creative aspects,” Penelope replied, a

your experience with luxury hotel marketing?” I

cleared his throat, “Perhaps we should discuss the specific approaches you each propose. The advertising

the advertising budget currently allocated. We believe an

a substantial increase,” Andrew said,

always translate to better results, especially if the targeting

quickly. “We’ve developed detailed audience personas based on

further by conducting in- person interviews with your current guests to understand what draws them

eyebrows rose with interest. “You’ve already conducted customer

confirmed, sliding the summary report toward him. “We believe in understanding both the data and

report, nodding appreciatively. “This

forward. “While interviews provide anecdotal insights, our data analytics can predict future trends

agreed. “Which is why we’ve integrated both qualitative research and quantitative

this vein, with Penelope emphasizing the scale and reach their partnership could offer, while Alexander and I focused on the tailored approach and deep understanding of the

matter. “Let’s discuss execution. Ms. Langford,

established a streamlined communication protocol,” Penelope explained. “All decisions

to the process,” Alexander observed. “More moving parts mean more potential

to us. “And your

digital, analytics, PR – all under one roof, with one dedicated team focused

Alexander added. “One team with a unified vision, working

“There’s value in

from her. “Our partnership with Horizon allows us to offer twice the advertising budget without increasing your

compelling point,” he acknowledged. “Mr.

forward, his expression serious. “I believe in investing appropriately, not excessively. That said, we’re prepared to increase our proposed advertising budget by thirty percent, focusing

repeated, his

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