The CEO's Contractual Wife

Chapter 161

Olivia

Penelope’s smile tightened almost imperceptibly. “We go where the exciting opportunities are. And the Thompson brand is…” she paused, her eyes sliding to Alexander, “…ripe for revitalization.”

“That’s precisely what we demonstrated in our presentation,” I replied. “A revitalization that honors the Thompson legacy while appealing to a new generation of luxury travelers.”

“A lovely sentiment,” Penelope said dismissively. “But sentiment doesn’t drive revenue.”

“Actually, in the luxury market, sentiment is exactly what drives revenue,” I countered, keeping my tone professional despite my rising irritation. “Emotional connection to the brand is what justifies the premium pricing.”

Alexander shifted slightly beside me, his leg pressing against mine in what felt like silent approval.

“That’s one approach,” Penelope conceded with a wave of her manicured hand. “But our research indicates a more aggressive repositioning would yield faster results.”

“At what cost?” I asked. “Alienating your existing client base for a short–term boost?”

Andrew leaned forward, clearly interested in the exchange. “That’s my concern as well, Ms. Langford. The Thompson name has stood for a certain kind of luxury for generations.”

“And will continue to,” Penelope assured him. “But with a fresh, modern interpretation. Our partnership with Horizon Media gives us access to digital marketing capabilities that simply can’t be matched by a single agency, even one as… established as Carter Enterprises.”

I felt Alexander tense beside me, but his expression remained neutral. “Interesting perspective, Ms. Langford. Tell me, how would Horizon handle the creative execution? Would they assign a dedicated team, or would this be just another account in their portfolio?”

It was a strategic question, highlighting a potential weakness in their partnership. Horizon Media was known for its broad reach but had a reputation for standardized approaches rather than tailored strategies.

Penelope’s smile faltered slightly. “They would, of course, assign their top people.”

“Under whose direction?” Alexander pressed. “Creative decisions get complicated with two firms involved.”

all creative aspects,” Penelope replied, a hint of defensiveness

what is your experience with

his throat, “Perhaps we should discuss the specific approaches you each propose. The advertising budget, for

jumped at the opening. “Our proposal includes twice the advertising budget currently allocated. We believe an aggressive media presence

Andrew said,

“It’s certainly one approach. Spending more doesn’t always translate to better results, especially if the targeting

“We’ve developed detailed audience personas

a folder from my portfolio. “But we’ve taken it a step further by conducting in- person interviews with your current guests to understand what draws

eyebrows rose with interest. “You’ve already

confirmed, sliding the summary report toward him. “We believe in understanding

appreciatively.

leaned forward. “While interviews provide anecdotal insights, our data analytics can predict future

integrated both qualitative research and quantitative analysis in

this vein, with Penelope emphasizing the scale and reach their partnership could offer, while Alexander and I focused on the tailored approach and deep understanding of the

matter. “Let’s discuss execution. Ms. Langford, your proposal relies on coordinating between two separate agencies. How would that

“All decisions would

Alexander observed. “More moving parts mean

us. “And

handle everything in–house,” I replied. “Creative, digital, analytics, PR – all under one roof, with one dedicated team focused solely on

added. “One team with a unified vision, working collaboratively to bring that

slowly. “There’s value in

Horizon allows us to offer twice the

acknowledged.

appropriately, not excessively. That said, we’re prepared to increase our proposed advertising budget by

Andrew repeated, his

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