The Charismatic Charlie Wade

Hannah took advantage of this and unexpectedly lowered the return rate to less than 5%!

This was recognized by the brands.

Although Hannah’s number of fans was not as high as those of top streamers, her fan conversion rate was high and the order transaction rate was also high, which resulted in brands increasing her commission ratio.

Live streaming had become a profitable business.

For example, the five towels that Hannah sold yesterday, the production cost in the southern factory was about 15 yuan.

Due to the huge order volume, the cost of logistics was about two or three yuan and the cost of storage and packaging was added up.

The total cost was only twenty yuan, but the live broadcast sold five items for ninety-nine yuan and the gross profit rate was extremely high.

However, brands also had their own weaknesses. What they were most afraid of was the high return rate.

In order to protect the interests of consumers, the platform gave consumers the right to return the product within seven days without any reason.

Each time a product was shipped out, the expenses for labor and transportation amount to 5 yuan.

However, if the customer returned the product, the revenue from the sale was reduced to only one cent. This resulted in a net loss of 5 yuan.

Additionally, returned products often had their packaging damaged, requiring additional effort and cost to repackage the item for resale.

was initially high, the actual profit

the

sold low-quality items like leaking garbage bags, few customers chose to return

sell expensive skincare products with a higher commission, a customer’s dissatisfaction with the product would result in a higher rate of

a rule for herself that the maximum unit price per customer for live broadcast sales

she minimized the

consumers had a limit on the amount they were willing to spend

19.9 yuan, disposable shower cap made by plastic wraps for 29 yuan, five towels for 99

be great, they were still useful to her customers and unlikely to be returned. Even though

food fresh, but they could still serve a

suitable for washing the

viewed their purchase as a way

value of these items, the effort and cost associated with returning them was often

a return request, scheduling a pickup, repackaging the item and paying for shipping back

of shipping returned items could also

a few yuan, while

might find it more cost-effective to keep the item rather than went through the hassle and

was also an advantage for

return rate as

brand offered a 20 yuan commission for each sale through another live streamer, Hannah might be able to negotiate a commission of 30 yuan per sale because of her lower return