The Charismatic Charlie Wade

Hannah took advantage of this and unexpectedly lowered the return rate to less than 5%!

This was recognized by the brands.

Although Hannah’s number of fans was not as high as those of top streamers, her fan conversion rate was high and the order transaction rate was also high, which resulted in brands increasing her commission ratio.

Live streaming had become a profitable business.

For example, the five towels that Hannah sold yesterday, the production cost in the southern factory was about 15 yuan.

Due to the huge order volume, the cost of logistics was about two or three yuan and the cost of storage and packaging was added up.

The total cost was only twenty yuan, but the live broadcast sold five items for ninety-nine yuan and the gross profit rate was extremely high.

However, brands also had their own weaknesses. What they were most afraid of was the high return rate.

In order to protect the interests of consumers, the platform gave consumers the right to return the product within seven days without any reason.

Each time a product was shipped out, the expenses for labor and transportation amount to 5 yuan.

However, if the customer returned the product, the revenue from the sale was reduced to only one cent. This resulted in a net loss of 5 yuan.

Additionally, returned products often had their packaging damaged, requiring additional effort and cost to repackage the item for resale.

was high, even if the gross profit margin was initially high, the actual profit margin

in Hannah’s case, the

when she sold low-quality items like leaking garbage bags, few customers chose to

understood that if she were to sell expensive skincare products with a higher commission, a customer’s dissatisfaction with the product would result in a higher

herself that the maximum unit price per customer for live broadcast sales must not

the prices low, she

a limit on the amount they were

19.9 yuan, disposable shower cap made by plastic wraps for

to be returned. Even though the garbage bags might not be

plastic wraps might not be perfect for keeping food fresh, but they could still

washing the face,

customers often viewed their purchase as a way to show their

items, the effort and cost associated with returning them was often deemed not

submitting a return request, scheduling a pickup, repackaging the item and paying for shipping back could be seen as more trouble than the item’s

shipping returned items could also be

yuan, while individual express delivery could be much more

cost-effective to keep the item rather than went through the hassle and expense

also an advantage for her when

use her low return rate as leverage to negotiate

20 yuan commission for each sale through another live streamer, Hannah might