The Charismatic Charlie Wade

Hannah took advantage of this and unexpectedly lowered the return rate to less than 5%!

This was recognized by the brands.

Although Hannah’s number of fans was not as high as those of top streamers, her fan conversion rate was high and the order transaction rate was also high, which resulted in brands increasing her commission ratio.

Live streaming had become a profitable business.

For example, the five towels that Hannah sold yesterday, the production cost in the southern factory was about 15 yuan.

Due to the huge order volume, the cost of logistics was about two or three yuan and the cost of storage and packaging was added up.

The total cost was only twenty yuan, but the live broadcast sold five items for ninety-nine yuan and the gross profit rate was extremely high.

However, brands also had their own weaknesses. What they were most afraid of was the high return rate.

In order to protect the interests of consumers, the platform gave consumers the right to return the product within seven days without any reason.

Each time a product was shipped out, the expenses for labor and transportation amount to 5 yuan.

However, if the customer returned the product, the revenue from the sale was reduced to only one cent. This resulted in a net loss of 5 yuan.

Additionally, returned products often had their packaging damaged, requiring additional effort and cost to repackage the item for resale.

gross profit margin was initially high, the actual profit margin for the brand was not

case, the return rate was significantly

items like leaking garbage bags, few customers chose to

to sell expensive skincare products with a higher commission,

for herself that the maximum unit price per customer for

she

consumers had a limit on the amount they were

disposable shower cap made by plastic wraps for

still useful to her customers and unlikely to be returned. Even though the garbage bags

for keeping food fresh, but they could still serve

suitable for washing the face, but they

prices of these items were relatively low, customers often viewed their purchase as a way to show their support

value of these items, the effort and cost associated with returning them was

repackaging the item and paying for shipping back could be seen as more trouble

returned items could also

company might only be a few yuan, while individual express delivery could be much more

item rather than went

was also an

was able to use her low return rate as leverage to negotiate a

through another live streamer, Hannah might be able to negotiate a