The Charismatic Charlie Wade

Hannah took advantage of this and unexpectedly lowered the return rate to less than 5%!

This was recognized by the brands.

Although Hannah’s number of fans was not as high as those of top streamers, her fan conversion rate was high and the order transaction rate was also high, which resulted in brands increasing her commission ratio.

Live streaming had become a profitable business.

For example, the five towels that Hannah sold yesterday, the production cost in the southern factory was about 15 yuan.

Due to the huge order volume, the cost of logistics was about two or three yuan and the cost of storage and packaging was added up.

The total cost was only twenty yuan, but the live broadcast sold five items for ninety-nine yuan and the gross profit rate was extremely high.

However, brands also had their own weaknesses. What they were most afraid of was the high return rate.

In order to protect the interests of consumers, the platform gave consumers the right to return the product within seven days without any reason.

Each time a product was shipped out, the expenses for labor and transportation amount to 5 yuan.

However, if the customer returned the product, the revenue from the sale was reduced to only one cent. This resulted in a net loss of 5 yuan.

Additionally, returned products often had their packaging damaged, requiring additional effort and cost to repackage the item for resale.

even if the gross profit margin was initially

Hannah’s case, the return rate was significantly

like leaking garbage bags, few customers

that if she were to sell expensive skincare products with a higher commission, a customer’s dissatisfaction with the product would result in

that the maximum unit price per customer

she minimized the likelihood of

a limit on the amount

garbage for 19.9 yuan, disposable shower cap made by plastic wraps for 29 yuan,

might not be great, they were still useful to her customers and unlikely to be returned. Even though the garbage bags might not be

be perfect for keeping food

not be suitable for washing the face, but they could still be

viewed their purchase as a way

effort and cost associated with

of submitting a return request, scheduling a pickup, repackaging the item and paying for shipping back could be seen as

of shipping returned items could

a major shipping company might only be a few yuan, while individual express delivery could be much more expensive, which at

item rather than went through the hassle and expense

also an advantage for her

able to use her low return rate as leverage

streamer, Hannah might be