The Charismatic Charlie Wade

Hannah took advantage of this and unexpectedly lowered the return rate to less than 5%!

This was recognized by the brands.

Although Hannah’s number of fans was not as high as those of top streamers, her fan conversion rate was high and the order transaction rate was also high, which resulted in brands increasing her commission ratio.

Live streaming had become a profitable business.

For example, the five towels that Hannah sold yesterday, the production cost in the southern factory was about 15 yuan.

Due to the huge order volume, the cost of logistics was about two or three yuan and the cost of storage and packaging was added up.

The total cost was only twenty yuan, but the live broadcast sold five items for ninety-nine yuan and the gross profit rate was extremely high.

However, brands also had their own weaknesses. What they were most afraid of was the high return rate.

In order to protect the interests of consumers, the platform gave consumers the right to return the product within seven days without any reason.

Each time a product was shipped out, the expenses for labor and transportation amount to 5 yuan.

However, if the customer returned the product, the revenue from the sale was reduced to only one cent. This resulted in a net loss of 5 yuan.

Additionally, returned products often had their packaging damaged, requiring additional effort and cost to repackage the item for resale.

margin was initially high, the actual profit margin for the brand was not

the return rate

items like leaking garbage bags, few

sell expensive skincare products with a higher commission, a customer’s dissatisfaction

herself that the maximum unit price per customer for live broadcast sales must

keeping the prices low, she minimized

had a limit on the amount they were willing

for 19.9 yuan, disposable shower cap made by plastic

these items might not be great, they were still useful to her customers and unlikely to be returned. Even though the garbage bags

the plastic wraps might not be perfect for keeping food fresh, but they could still serve a purpose

be suitable for washing the face, but they could still be

the prices of these items were relatively low, customers often viewed their purchase as

items, the effort and cost associated with returning them was often deemed not

item and

returned items could also

through a major shipping company might only be a few yuan, while individual

might find it more cost-effective to keep the item rather than went through the hassle and expense of

rate was also an advantage for

rate as leverage to

another live streamer, Hannah might be