The Charismatic Charlie Wade

Hannah took advantage of this and unexpectedly lowered the return rate to less than 5%!

This was recognized by the brands.

Although Hannah’s number of fans was not as high as those of top streamers, her fan conversion rate was high and the order transaction rate was also high, which resulted in brands increasing her commission ratio.

Live streaming had become a profitable business.

For example, the five towels that Hannah sold yesterday, the production cost in the southern factory was about 15 yuan.

Due to the huge order volume, the cost of logistics was about two or three yuan and the cost of storage and packaging was added up.

The total cost was only twenty yuan, but the live broadcast sold five items for ninety-nine yuan and the gross profit rate was extremely high.

However, brands also had their own weaknesses. What they were most afraid of was the high return rate.

In order to protect the interests of consumers, the platform gave consumers the right to return the product within seven days without any reason.

Each time a product was shipped out, the expenses for labor and transportation amount to 5 yuan.

However, if the customer returned the product, the revenue from the sale was reduced to only one cent. This resulted in a net loss of 5 yuan.

Additionally, returned products often had their packaging damaged, requiring additional effort and cost to repackage the item for resale.

if the gross profit margin was initially high, the actual profit margin

case, the return rate was

she sold low-quality items like leaking garbage bags, few

to sell expensive skincare products with a higher commission, a customer’s dissatisfaction with the

herself that the maximum unit price

low, she minimized the likelihood

had a limit on the amount they were willing

bags of garbage for 19.9 yuan, disposable shower cap made by plastic wraps

these items might not be great, they were still useful to her customers and unlikely to be returned. Even though the garbage bags might not be

the plastic wraps might not be perfect for keeping food fresh, but they could still

might not be suitable for washing the

customers often viewed their purchase as a way to show their support for

relatively low value of these items, the effort and cost associated with returning them

repackaging the item and paying for

returned items could also be

cost of shipping through a major shipping company might only be a few yuan, while individual express delivery could be much more expensive, which at least 10

the item rather than went through

also an

to use her low return rate as leverage to negotiate a higher commission for each

Hannah might be able to negotiate