The Charismatic Charlie Wade

Hannah took advantage of this and unexpectedly lowered the return rate to less than 5%!

This was recognized by the brands.

Although Hannah’s number of fans was not as high as those of top streamers, her fan conversion rate was high and the order transaction rate was also high, which resulted in brands increasing her commission ratio.

Live streaming had become a profitable business.

For example, the five towels that Hannah sold yesterday, the production cost in the southern factory was about 15 yuan.

Due to the huge order volume, the cost of logistics was about two or three yuan and the cost of storage and packaging was added up.

The total cost was only twenty yuan, but the live broadcast sold five items for ninety-nine yuan and the gross profit rate was extremely high.

However, brands also had their own weaknesses. What they were most afraid of was the high return rate.

In order to protect the interests of consumers, the platform gave consumers the right to return the product within seven days without any reason.

Each time a product was shipped out, the expenses for labor and transportation amount to 5 yuan.

However, if the customer returned the product, the revenue from the sale was reduced to only one cent. This resulted in a net loss of 5 yuan.

Additionally, returned products often had their packaging damaged, requiring additional effort and cost to repackage the item for resale.

gross profit margin was initially high, the actual profit margin for the brand was not

Hannah’s case, the return rate was significantly

items like leaking garbage bags, few

to sell expensive skincare products with a higher commission, a customer’s

had established a rule for herself that the maximum unit price per customer

the prices low, she minimized the

on the amount they were willing to spend

of garbage for 19.9 yuan, disposable shower cap made by

were still useful to her customers and unlikely to be returned. Even though the garbage bags

food fresh, but they could still

towels might not be suitable for washing the face, but they could still be used as

the prices of these items were relatively low, customers often viewed their

effort and

request, scheduling a pickup, repackaging the item and paying for shipping back could be seen as more trouble than

of shipping returned items could also be a deterrent for

only be a few yuan, while individual express delivery could be much more

find it more cost-effective to keep the item rather than

also an advantage for her

return rate as leverage to

each sale through another live streamer, Hannah might be able to negotiate a commission of 30 yuan per