The Charismatic Charlie Wade

Hannah took advantage of this and unexpectedly lowered the return rate to less than 5%!

This was recognized by the brands.

Although Hannah’s number of fans was not as high as those of top streamers, her fan conversion rate was high and the order transaction rate was also high, which resulted in brands increasing her commission ratio.

Live streaming had become a profitable business.

For example, the five towels that Hannah sold yesterday, the production cost in the southern factory was about 15 yuan.

Due to the huge order volume, the cost of logistics was about two or three yuan and the cost of storage and packaging was added up.

The total cost was only twenty yuan, but the live broadcast sold five items for ninety-nine yuan and the gross profit rate was extremely high.

However, brands also had their own weaknesses. What they were most afraid of was the high return rate.

In order to protect the interests of consumers, the platform gave consumers the right to return the product within seven days without any reason.

Each time a product was shipped out, the expenses for labor and transportation amount to 5 yuan.

However, if the customer returned the product, the revenue from the sale was reduced to only one cent. This resulted in a net loss of 5 yuan.

Additionally, returned products often had their packaging damaged, requiring additional effort and cost to repackage the item for resale.

rate was high, even if the gross profit margin was initially high, the actual profit margin for the brand

in Hannah’s case, the return rate was

low-quality items like leaking garbage bags, few customers

a higher commission,

herself that the maximum unit price per customer for live broadcast sales must not exceed

prices low, she minimized the likelihood of

limit on the amount they were willing to spend

as bags of garbage for 19.9 yuan, disposable shower cap made by plastic wraps for 29 yuan, five

they were still useful to her customers and unlikely to be returned. Even though the garbage bags might not be of high quality, they

not be perfect for keeping food fresh, but they could still serve a purpose of

for washing the face, but they could

these items were relatively low, customers often viewed their purchase as

the relatively low value of these items, the effort and cost associated with returning them was often deemed not

return request, scheduling a pickup, repackaging the item and paying for shipping back could be seen as more trouble than the item’s

cost of shipping returned items could also be

cost of shipping through a major shipping company might only be a few yuan, while individual express

might find it more cost-effective to keep the item rather than

return rate was also an advantage for her when negotiating

her low return rate as leverage to negotiate

streamer, Hannah might be able to negotiate a commission of 30 yuan per sale