The Charismatic Charlie Wade

Amidst the urban expanse of Poole, the iconic Celestial building stood in all its glory.

Eric Robbins, a seasoned sixty-two-year-old, had just concluded a distributor meeting.

With a dinner gathering scheduled for the evening at a local hotel, he could do nothing but rest briefly in his office before mustering enough energy to attend the event later on. However, today had left Eric Robbins feeling somewhat disheartened.

Lately, distributors had grown increasingly influential within the company. In the past, Eric Robbins’s group exerted pressure on these distributors, assessing their performance and coercing them into consistent product purchases and elevated inventory. Moreover, the group often deducted their sales as year-end rebates, fostering a culture of diligence and obedience.

Yet, the advent of e-commerce had tilted the balance against established brands, leaving them without their once-dominant leverage. Especially in the realm of opaquely fast-moving consumer goods like alcohol and tea, new brands proliferated daily, boasting of being the next Moutai or tea monarch.

These new entrants excelled at packaging and narrative, presenting themselves more adeptly than traditional companies. They mastered the art of sourcing a better-packaged product from an OEM manufacturer, slapping a 500 dollar price tag on it online, then garnishing it with a slew of offline promotions. Eventually, the product reached consumers, shipped in sets of 51, with the actual cost barely exceeding five dollars.

With a tea costing a mere five dollars, advertising and traffic buying expense at ten dollars, and logistics costs of two or three dollars, the overall expenditure remained modest.

Selling 51 units to consumers ensured a profit margin of at least thirty.

Tea sales followed a similar pattern.

Eric Robbins offered ordinary mass-grade Pu’er tea at a hundred dollars per cake, with each cake weighing over 300 grams. However, marketing maestros divvied up similar quality tea into five-gram parcels, weaving a custom tale around it. Such a presentation fetched a price of fifty dollars.

overwhelming the consumer. If one cake proved insufficient, they’d throw in another, then another, until they reached a sum of five big cakes, supplemented by three small ones for travel.

big cakes and three small cakes amounted to roughly twenty dollars in costs. The remaining seventy dollars translated into profit. Allocating over twenty dollars to the online influencers who

success was built upon these strategies, which simultaneously eroded their target market and profits. However, he couldn’t bring himself to embrace such crude marketing

profit.

words, these individuals

His stance differed.

lifelong passion for tea transformed him into a prominent and prosperous local entrepreneur. His affection for tea was genuine. To him, making money rested upon

for the craft, however,

fraudsters raked in millions overnight. On some occasions, seeing them prosper left Eric Robbins doubting the tea industry’s future. He feared most

outpace it. For Eric Robbins, cashing out seemed an attractive option, an escape from

cashing out wasn’t as

yet yearns to sell

only deepened Eric Robbins’s

reduced purchase discounts, dropping from an original 50% to 40%. They even threatened to minimize or halt their purchases altogether if the company

may seem minor, but imagine paying forty for something worth fifty,

This time, however, he