The Charismatic Charlie Wade

Amidst the urban expanse of Poole, the iconic Celestial building stood in all its glory.

Eric Robbins, a seasoned sixty-two-year-old, had just concluded a distributor meeting.

With a dinner gathering scheduled for the evening at a local hotel, he could do nothing but rest briefly in his office before mustering enough energy to attend the event later on. However, today had left Eric Robbins feeling somewhat disheartened.

Lately, distributors had grown increasingly influential within the company. In the past, Eric Robbins’s group exerted pressure on these distributors, assessing their performance and coercing them into consistent product purchases and elevated inventory. Moreover, the group often deducted their sales as year-end rebates, fostering a culture of diligence and obedience.

Yet, the advent of e-commerce had tilted the balance against established brands, leaving them without their once-dominant leverage. Especially in the realm of opaquely fast-moving consumer goods like alcohol and tea, new brands proliferated daily, boasting of being the next Moutai or tea monarch.

These new entrants excelled at packaging and narrative, presenting themselves more adeptly than traditional companies. They mastered the art of sourcing a better-packaged product from an OEM manufacturer, slapping a 500 dollar price tag on it online, then garnishing it with a slew of offline promotions. Eventually, the product reached consumers, shipped in sets of 51, with the actual cost barely exceeding five dollars.

With a tea costing a mere five dollars, advertising and traffic buying expense at ten dollars, and logistics costs of two or three dollars, the overall expenditure remained modest.

Selling 51 units to consumers ensured a profit margin of at least thirty.

Tea sales followed a similar pattern.

Eric Robbins offered ordinary mass-grade Pu’er tea at a hundred dollars per cake, with each cake weighing over 300 grams. However, marketing maestros divvied up similar quality tea into five-gram parcels, weaving a custom tale around it. Such a presentation fetched a price of fifty dollars.

brought it to market, simultaneously overwhelming and overwhelming the consumer. If one cake proved insufficient, they’d throw in another, then another, until they reached a sum of five big cakes, supplemented by three small ones for travel. A tea pot might even be thrown in, all for the grand price

to roughly twenty dollars in costs. The remaining seventy dollars translated into profit. Allocating over twenty dollars to the online influencers who hawked these

He comprehended their success was built upon these strategies, which

conduit to profit. They manipulated tea to acquire consumers, then switched gears

Robbins’s words, these individuals lacked reverence

His stance differed.

local entrepreneur. His affection for tea was genuine. To him, making money rested upon the foundation

reverence for the craft, however, had

Robbins doubting the tea industry’s future. He feared most sectors would fall prey to bad money

becoming bad money, one had to outpace it. For Eric Robbins, cashing out seemed an attractive option, an escape

cashing out wasn’t as simple

toils tirelessly for a year, managing to accumulate hundreds of thousands, yet yearns to sell the place for ten times its earnings, a profit that encompasses the next decade.

only deepened Eric Robbins’s

were demanding reduced purchase discounts, dropping from an original 50% to 40%. They even threatened to

paying forty for something worth

time, however, he controlled his temper, promising the distributors