Chapter 150

Olivia

I wrapped my fingers around the oversized coffee mug on my desk, inhaling the rich aroma that promised to jumpstart my brain. The Thompson Hotels project file lay open before me, pages of market research and competitor analysis spread across my desk in organized chaos. Two weeks into my new role as Senior Marketing Strategist, I was finally finding my rhythm.

My office phone buzzed, and Dylan’s voice came through the speaker. “Mrs. Carter, I’ve compiled the demographic reports you requested for Thompson. Also, this is a reminder that we have a site visit scheduled for 11 a.m.”

I pressed the intercom button. “Thanks, Dylan. I’ll be ready to leave in twenty minutes.”

I turned back to my notes, scribbling additional ideas for the Thompson rebrand. The luxury hotel chain had been losing market share to trendier boutique hotels that better captured the attention of younger travelers. Our job was to help them reclaim their position without alienating their loyal customer base.

A soft knock interrupted my concentration.

“Come in,” I called, not looking up

from

my notepad.

Dylan entered with a tablet in hand. “I’ve prepared a briefing packet for our site visit to the Beverly Hills property,” he said, placing a sleek folder on my desk. “It includes the property specs, current marketing materials, and competitor analysis for luxury hotels in the area.”

I flipped through the immaculately organized pages. “This is incredibly thorough, Dylan.”

“Just doing my job, Mrs. Carter.” He adjusted his glasses with a small smile. “The car will be here in fifteen minutes. Should I grab your portfolio?”

“Yes, and can you print the concept boards Ava sent over this morning? I want to reference them while we’re on site.”

folder,” he replied, tapping a section of the packet. “Along

notes.”

up,

we walked through the marketing department, I felt the weight of curious stares. Despite two weeks in my new position, the whispers hadn’t

her office, but she waved us in

by the end of the day,” she said into the phone before hanging up.

you

anything specific you want us

10:13 Sat, Sep 13

Chapter 150

to the public spaces,” Michelle advised. “Their lobby and restaurants are underutilized, considering their prime location. Oh, and meet with Andrew Thompson if you can. He’s particular

going to be difficult to work with?” I asked, mentally preparing myself for a challenging

Very strong opinions about maintaining the Thompson brand identity. He’s rejected three

muttered. “No

into a weak concept. He needs our expertise,

As promised, the car was waiting: a sleek black sedan with a

instructed as we settled into the

out his tablet. “I’ve been reviewing their guest demographics. There has been an interesting shift in the last quarter; they’ve seen a 12% increase in guests

at the Los Angeles traffic. “Probably social media driven. People want the Instagram moment without

getting the younger crowd through

the drive discussing potential strategies, with Dylan taking rapid notes on his tablet. His enthusiasm was infectious, and I found myself generating more ideas than

against the blue California sky. The building exuded old–world luxury, with doormen in

commented as

exactly scream ‘modern luxury,” I finished for

a good

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